Toy retailer ROFU-Kinderland has filed for insolvency under self-administration. This marks the beginning of a critical phase for its 1,970 employees. At the same time, business operations will initially remain stable, as the stores are to remain open. The insolvency filing also only marks the start of the restructuring process, not its end. Customers will also benefit from the fact that the online shop will continue to operate while the search for investors is already underway. (bild: 31.01.26)
Rofu stores remain open – operations continue
The responsible district court in Idar-Oberstein ordered preliminary proceedings on January 19, and the company confirmed the move. Rofu operates 104 locations in seven German states, and the chain is also one of the largest toy and baby supply retailers in southwestern Germany. This means the crisis has a broad regional impact, as many cities depend on the stores.
Shoppers can breathe a sigh of relief in the short term, as the stores will remain open during their usual hours. “Our stores will remain open during their usual hours, and business operations will continue without restrictions in all branches,” says Managing Director Michael Fuchs. The online shop will also continue to operate normally, thus maintaining digital sales as a revenue channel.
Why the insolvency filing was filed and what matters now
The company cites increased costs and strong competition as reasons for the insolvency filing, and management also reports continued consumer restraint. The Christmas season was particularly weak, which is why the insolvency filing was initiated. In this sector, the fourth quarter often determines the entire year, and a shortfall is difficult to fill.
Nevertheless, Rofu is opting for self-administration proceedings because they allow for operational control. “The self-administration proceedings offer the company a perspective for the future,” says provisional administrator Annemarie Dhonau. She is overseeing the process in the interest of the creditors, while the management remains in office and external specialists are brought in.
Investor Search and Wages: What Employees Need to Know Now
The search for investors is underway because an investment could bring fresh capital and renewed planning security. The goal remains to maintain all 104 branches in the long term, and this requires a viable concept. Management intends to hold discussions on this matter while business operations continue without interruption.
For the workforce, the issue of wages is paramount, and there is a clear initial commitment. Salaries are secured for three months through insolvency benefits, which provides time for restructuring. After that, much depends on whether an investor comes on board and whether the online shop further expands its role in the sales mix.