Porsche is ending its own charging network in China because it’s simply no longer profitable. Demand for Porsche electric models was significantly weaker than expected, station usage remained low, and maintenance costs were high. At the same time, the Chinese market intensified the pressure from strong domestic competitors and a more densely developed infrastructure. Therefore, Porsche is adjusting its electric vehicle strategy, reassessing Porsche sales, and consciously abandoning its previous premium charging concept. In the future, customers will charge via large partner networks – no longer through an exclusive system. (electrive: 23.12.25)
A clean break – no tentative steps
This move marks a clear turning point. Porsche is completely abandoning its own charging network and consciously foregoing a prestige project that had little operational impact. Instead, the company is relying on existing third-party providers with extensive charging infrastructure that offer everyday usability and reliability.
In parallel, Porsche is reorganizing its electric vehicle strategy. The brand is consolidating resources, strengthening its financial stability, and aiming to regain market trust. The goal is not only to stabilize Porsche sales but also to guide them back to reliable growth.
End of the Premium Charging Station – and a Realistic Reorientation
The former premium charging station will be discontinued. Instead of exclusive stations, a broad fast-charging network offering convenient availability will take center stage. Porsche will increasingly link brand identity with real-world usage patterns.
This decision follows clear market observations: customers have long been using high-performance public charging networks. The manufacturer acknowledges this reality and is aligning its electric vehicle concept accordingly.
Strategic Adjustment – No Withdrawal from China
This is not a departure from the market. Porsche will maintain a presence in China, continue to invest, and develop models and technology locally. However, the charging network is a thing of the past because the numbers, usage patterns, and economic viability argued against it.
This also changes the understanding of what constitutes a premium charging station. It remains a brand promise, but embedded in a strong partner ecosystem instead of its own, underutilized system.
What customers can expect now
For drivers, reliability is key – regardless of the operator. This is precisely where Porsche comes in. Even without its own charging network, access to charging, convenience, and availability will remain guaranteed.
This results in a clear strategy: The Chinese market remains important, but it demands efficient structures. Porsche is focusing on a robust electric vehicle strategy, more stable Porsche sales, and a modern approach to premium charging that prioritizes everyday usability over symbolism.