Jaguar on the brink of collapse – electric strategy drives traditional brand into an existential crisis
Jaguar on the brink of collapse – this stark description of the British manufacturer’s situation is more accurate than any marketing slogan. Following the complete shift to electric mobility, the company is facing a shortage of vehicles, sales, and trust, while the Jaguar crisis is visibly escalating. The announced electric relaunch was intended to rejuvenate […]















