The quiet downfall of a design icon – manufacturer of the E-Schwalbe files for insolvency
The E-Schwalbe was long considered a beacon of hope for a successful fusion of nostalgia and electric mobility, but this vision failed to gain traction in the market. Govecs AG aimed to attract new customers with the classic design, while electric mobility, insolvency, and the iconic moped dominated public discourse. Despite significant media attention, sales […]















